Article of the month

Appleton

Telesales

                 Sales News

A Call Center for West Africa

I came across a very interesting article on the BBC news site:

West Africa boasts its first ever call centre in Ghana, set up to sell mobile phones to people in the US.
West Africa's only English-speaking call centre has the hushed atmosphere of a scientific experiment rather than the expected hubbub of telephone salesmen at work.

But then this is an experiment. In an upstairs room of an internet incubator firm in Ghana's capital Accra, the pioneering call centre has just completed its first week of operation.

Four sales staff are watched over proudly by one of the firm's founders, Karim Morsli, who explains what is happening in an awed whisper.

The sales agent dials up over the internet, and tries to sell a mobile phone plan for German mobile operator T-Mobile to a random selection of people in the US who have recently arrived home from work.

"As far as we know we're the first people in Ghana to do this," Mr Morsli says.

He adds that it has taken more than a year to explain to the Communications Ministry what voice-over-internet technology is all about.

As UK call centers are finding the current climate more and more challenging this can't be good news!

If you would like to read the complete article go to http://news.bbc.co.uk/1/hi/business/3039355.stm